Lead magnets

A lead magnet is the free thing someone gets in exchange for their email: a one-page checklist, a short guide, a file they can keep. Build it once at Portal → Growth → Lead Magnets, then attach it to any funnel. New opt-ins receive it instantly.

Write it, or have it written

Create a magnet and give it a title. In the editor you can write the content yourself in the markdown box, with a live preview beside it, or describe your angle in a sentence and let the AI draft the whole thing. Suggested angles sit under the box if you need a starting point, and a research button pulls current topics you can fold into your prompt.

Each AI action uses credits from your monthly allowance. Your balance, history, and the current price list are in Credits and usage.

Decide what it actually is

The delivery panel sets the format:

Written guide or checklist: the text you wrote above.
Downloadable file: upload a PDF or an image and people get the real file.
Video or link: point at something you host elsewhere.

The same panel is where you brand it: a subtitle, a cover image, your business name, an accent color, and a call-to-action button with its own label and link. It goes out as your asset, under your name.

How it reaches people

Attach a magnet to a funnel and every opt-in gets two things at once: an email with their link, and a clean page they can read on their phone or print. Forms deliver the same way when you attach a magnet to one.

Magnets delivered from a form get a private per-person link that expires. Magnets delivered from a funnel are served from a shareable page, so don’t put anything in one you wouldn’t want passed around.

Track what’s working

Each magnet in the list shows how many funnels use it, how many opt-ins it has brought in, and how many times it has been downloaded. That is enough to tell a magnet that earns its place from one that doesn’t. See Funnels for attaching one, and Publish and share for what happens after someone opts in.